Clean Up Australia Day

Concept, art direction and design direction for the outdoor and print campaign for Clean Up Australia Day. The visuals will also feature on posters, t/shirts, certificates and over 400,000 shopping dockets. During the process of creating this campaign I was very honoured to meet Ian Kiernan and even more honoured that he loved the idea.

“This campaign is a simple demonstration of the benefit of getting involved. So often we paint this picture of neglect. It’s refreshing to show people the answer instead of the problem.”
Ian Kiernan AO, chairman and founder, Clean Up Australia

Via Cummins & Partners Sydney
Julian Schreiber and Tom Martin – Executive Creative Directors
Domenic Bartolo – Design Director / Creative

Clean Up Australia
Ian Kiernan AO – Chairman and founder
Terrie-Ann Johnson – Chief Executive
Daisy Kelly – Community Marketing Officer

The Pool Collective
Sean Izzard – Photographer
Jemma Douglas – Production Coordinator

Cream Studios Post – Production