The Naked Ute campaign was created to challenge the perception that the Volkswagen Amarok was a city ute. The 4wd was stripped bare of it’s badges, luxuries and comfort. It was then put through a series of very tough tests in very rough conditions by staunch critics.
The campaign was given it’s own brand identity and a set of unique typefaces were created.
Via DDB Sydney
Chief Creative Officer: Toby Talbot
Deputy Executive Creative Director: Cam Hoelter
Senior Art Director: Jade Manning
Senior Writer: Vincent Osmond
Typography/Senior Designer: Domenic Bartolo
Creative Tec Director: Shaun O’Connor
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