‘Unexpected Value’ was a video-led campaign that tackled the perception that owning a Volkswagen was expensive.
The campaign was created by taking an alternative and satirical look at what people believed to be true, versus the actual added value there is in owning a Volkswagen.
The online campaign was supported by targeted banner placements as well as support material that was rolled out across the dealership network.
The light hearted, fun and friendly typeface that was created to lead the satirical tone of the campaign was used to highlight surprising facts of the value associated with owning a Volkswagen.
Executive Creative Director: Dylan Harrison
Creative Group Heads: Steve Hall/Dan Seager
Designer: Domenic Bartolo
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